Mystery, rather than “problem,” provides the context that the cultural ethnographer best uses to approach the experience of both the living and the writing of culture. In this work, H. L. Goodall, Jr., continues his discussion of the cultural ethnographer as detective through an investigation of what he calls the “rock n roll mystery.”
Using Bakhtin’s notion of “Carnival,” Goodall positions rock n roll as an important aspect of the American cultural experience using its lyrics and rhythm as a force of resistance to the dominant bureaucratic order. He argues that interpretive ethnography, where sentences use rhythms and emotions along with words to construct a work, parallels rock n roll in its creation of multiple voices struggling for creative and interpretive presence and space in the text. As there is no privileged text in the social life of rock n roll, there is no privileged voice in the writing of interpretive ethnography. It is, instead, a reading and writing method within the field of communication and the field of cultural studies that challenges the “existing wisdom.”
Goodall invites the reader to join him in the role of the detective who confronts, enters, and then participates in the mysteries of living. Through the use of his interpretive method, Goodall is able to move under the skin of experience to disclose the relationship among self, other(s), and context, an understanding only achieved by “going beneath the often cosmetic surfaces of cultural traffic to where symbols mingle with the driven stuff of life.” Because the “stuff of life” is laid out on the pages of this book, Goodall’s text is as compelling as a good novel and in some ways more intimate.
Divine Signs is the concluding volume of the ethnographic trilogy about the communicative tensions in everyday American cultural life H. L. Goodall, Jr., began with Casing a Promised Land and continued with Living in the Rock n Roll Mystery.
In this final work, the terms for understanding these tensions are found in a historical and mythological drama featuring Power (as the embodiment of the modern), Other (as the embodiment of the postmodern), and Spirit (as the unifying power capable of connecting disparate selves to dangerously fragmented communities). For this study, the localized site of interpretation is in and around Pickens and Oconee Counties, South Carolina, where every day street signs, business advertisements on billboards, signs that announce church themes, Internet postings, and other forms of public communication that invite private meanings are read as rhetorical invitations to participate in these myths and mysteries.
Using themes discoverable in such public forms of communication, Goodall deconstructs a variety of communal experiences—from annual community celebrations to weekly therapy sessions in local beauty salons to the fall audience rituals of Clemson University football games—to gain a deeper appreciation of the unifying symbolic orders that enrich the interpretive possibilities of our lives and that serve as signs of our deeply spiritual connections to each other and to the planet.
In the last sections of the book, the interplays of Power, Other, and Spirit are read into and against a wide variety of everyday interpretive contexts, from Rush Limbaugh and talk radio to narratives about angels and stories about the transformative powers of spiritual practices in organizations. Goodall then asks the important question: Where are the themes of this mythological drama leading us? In the stunning conclusion, Goodall creates communicative, cultural, and spiritual challenges for us all.
In his commentary, Fabian reconstructs his meeting with the healer Kahenga Mukonkwa Michel, in which the two discussed the ritual that Kahenga performed to protect Fabian’s home from burglary. Fabian reflects on the expectations and terminology that shape his description of Kahenga’s ritual and meditates on how ethnographic texts are made, considering the settings, the participants, the technologies, and the linguistic medium that influence the transcription and translation of a recording and thus fashion ethnographic knowledge. Turning more directly to Kahenga—as a practitioner, a person, and an ethnographic subject—and to the questions posed to him, Fabian reconsiders questions of ethnic identity, politics, and religion. While Fabian hopes that emerging anthropologists will share their fieldwork through virtual archives, he does not suggest that traditional ethnography will disappear. It will become part of a broader project facilitated by new media.
Global Indigenous Media addresses Indigenous self-representation across many media forms, including feature film, documentary, animation, video art, television and radio, the Internet, digital archiving, and journalism. The volume’s sixteen essays reflect the dynamism of Indigenous media-making around the world. One contributor examines animated films for children produced by Indigenous-owned companies in the United States and Canada. Another explains how Indigenous media producers in Burma (Myanmar) work with NGOs and outsiders against the country’s brutal regime. Still another considers how the Ticuna Indians of Brazil are positioning themselves in relation to the international community as they collaborate in creating a CD-ROM about Ticuna knowledge and rituals. In the volume’s closing essay, Faye Ginsburg points out some of the problematic assumptions about globalization, media, and culture underlying the term “digital age” and claims that the age has arrived. Together the essays reveal the crucial role of Indigenous media in contemporary media at every level: local, regional, national, and international.
Contributors: Lisa Brooten, Kathleen Buddle, Cache Collective, Michael Christie, Amalia Córdova,
Galina Diatchkova, Priscila Faulhaber, Louis Forline, Jennifer Gauthier, Faye Ginsburg, Alexandra Halkin, Joanna Hearne, Ruth McElroy, Mario A. Murillo, Sari Pietikäinen, Juan Francisco Salazar,
Laurel Smith, Michelle Stewart, Pamela Wilson
Employing the trope of architecture, Jane Sutton envisions the relationship between women and rhetoric as a house: a structure erected in ancient Greece by men that, historically, has made room for women but has also denied them the authority and agency to speak from within. Sutton’s central argument is that all attempts to include women in rhetoric exclude them from meaningful authority in due course, and this exclusion has been built into the foundations of rhetoric.
Drawing on personal experience, the spatial tropes of ancient Greek architecture, and the study of women who attained significant places in the house of rhetoric, Sutton highlights a number of decisive turns where women were able to increase their rhetorical access but were not able to achieve full authority, among them the work of Frances Wright, Lucy Stone, and suffragists Mott, Anthony, and Stanton; a visit to the 1893 World’s Columbian Exposition in Chicago, where the busts that became the Portrait Monument were displayed in the Woman’s Building (a sideshow, in essence); and a study of working-class women employed as telephone operators in New York in 1919.
With all the undeniable successes—socially, politically, and financially— of modern women, it appears that women are now populating the house of rhetoric as never before. But getting in the house and having public authority once inside are not the same thing. Sutton argues that women “can only act as far as the house permits.” Sojourn calls for a fundamental change in the very foundations of rhetoric.
An essential guide to the thought of a central figure in media studies .
James Carey-scholar, media critic, and teacher of journalists-almost single-handedly established the importance of defining a cultural perspective when analyzing communications. Interspersing Carey’s major essays with articles exploring his central themes and their importance, this collection provides a critical introduction to the work of this significant figure.
Long before the “interpretive turn” became the fashion in the humanities and sociology, Carey was busily studying and combining the ideas of an impressive array of philosophers, sociologists, historians, and anthropologists, including John Dewey, Clifford Geertz, Raymond Williams, Thomas Kuhn, Max Weber, C. Wright Mills, Richard Rorty, Jürgen Habermas, Harold Innis, and Lewis Mumford. In James Carey: A Critical Reader, seven scholars who have been influenced by him consider his work and how it has affected the development of media studies. Carey has demonstrated that mass communications serve a complex function in society, with one central question reflecting his concerns: How does one make democracy work in a vast country that spans a continent? In his view, symbols, language, and those who create them are reality-creating, rather than reality-reflecting. Carey has examined the roles the media and the academy have played in creating and maintaining a public sphere, as well as the ways technology helps or hinders that project. Carey’s themes range from the strains on democracy and drawbacks of technology to the critique of journalism and the politics of academe. Contributors: G. Stuart Adam, Carleton U, Canada; James Carey, Columbia U; Carolyn Marvin, U of Pennsylvania; John Pauly, St. Louis U; Jay Rosen, New York U; Michael Schudson, U of California, San Diego.The key to professional success in Brazil is understanding Brazilians. But how do you understand an unfamiliar culture? Seasoned cross-cultural trainers Orlando R. Kelm and David A. Victor use Victor’s groundbreaking approach of evaluating a culture’s language, environment, social organization, context, authority, nonverbal communication, and time conception to provide a framework for understanding Brazilians and show effective strategies to overcome these communication barriers. The method, referred to as the LESCANT approach makes you the expert evaluator of the culture and helps you easily navigate hurdles that can challenge business relationships.
Each chapter of The Seven Keys to Communicating in Brazil employs memorable anecdotes, business cases on each topic from business professionals, and photographs to address key topics. The authors demonstrate how to evaluate the cultural differences between Brazil and North America and include examples of common communication mistakes. Engaging and accessible, the book helps North Americans master the nuances of the Brazilian language and achieve a real experience of the Brasil dos brasileiros.
How do you build successful professional connections with colleagues from Mexico? While most books focus simply on how to avoid common communication mistakes, this book leads its readers to an understanding of how to succeed and thrive within the three cultures, Mexico, the US, and Canada. Kelm, Hernandez-Pozas and Victor present a set of practical guidelines for communicating professionally with Mexicans, both in Mexico and abroad, providing many photographs as examples. The Seven Keys to Communicating in Mexico follows the model of presenting key cultural concepts used in the earlier books by Kelm and Victor on Brazil and (with Haru Yamada) on Japan. Olivia Hernandez-Pozas, Orlando Kelm, and David Victor, well-respected research professors and seasoned cross-cultural trainers for businesspeople, guide readers through Mexican culture using Victor's LESCANT Model (an acronym representing seven key cross-cultural communication areas: Language, Environment, Social Organization, Contexting, Authority, Nonverbal Behavior, and Time). Each chapter addresses one of these topics and demonstrates how to evaluate the differences among Mexican, US, and Canadian cultures. In the final chapter the authors bring all of these cultural interactions together with a sample case study about business interactions between Mexicans and North Americans. The case study includes additional observations from North American and Mexican business professionals who offer related suggestions and recommendations.
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